2025便携储能电源出海研究报告

Investment Rating - The report indicates a positive outlook for the portable power station industry, with a projected compound annual growth rate (CAGR) of 3.90% from 2025 to 2034, reaching a market size of approximately $6.61 billion by 2034 [41]. Core Insights - The demand for portable energy storage devices is increasing due to the rise in natural disasters, emergency situations, and power outages, highlighting their importance in providing essential power during critical times [17][28]. - The North American market is currently the largest, expected to hold a 37.3$4.69 billion in 2024 and $6.61 billion by 2034, driven by increasing awareness of renewable energy and the need for emergency power solutions [30][41]. - The market is characterized by a significant seasonal demand, particularly in winter and during outdoor activities in spring and summer [33]. Regional Analysis - North America leads the market with a 42% share in 2023, followed by Europe at 29% and Asia-Pacific at 21% [51][65]. - The report notes that Japan's market is heavily influenced by frequent natural disasters, leading to a strong demand for emergency power solutions [95][124]. Industry Analysis - The report highlights the competitive landscape, with over 90% of global production capacity concentrated in China, indicating a strong manufacturing base [54]. - The portable power station industry is experiencing rapid growth due to technological advancements and increasing consumer awareness of sustainable energy solutions [217]. Consumer Insights - The primary consumer demographic for portable power stations consists of young adults, particularly those aged 25-40, who are more inclined to engage in outdoor activities [137][147]. - Marketing strategies should focus on outdoor leisure activities, as these are the main contexts in which consumers utilize portable power stations [112][137].