数字消费者权益保护蓝皮书（2024年）

Group 1 - The report highlights the significant potential of digital consumption in expanding domestic demand, emphasizing its role as a key driver for economic growth in China [1][84][108] - Digital consumption is rapidly developing, with various sectors showing strong growth, including a 60.6% increase in live e-commerce sales and a 23.5% contribution rate from online travel, entertainment ticketing, and online dining to total online retail sales [5][91][110] - The report indicates that consumer attitudes towards digital consumption are positive, with 96.7% of respondents willing to engage in digital consumption, particularly among younger generations [10][114] Group 2 - The report identifies a trend of consumers seeking personalized and customized services, with 35.9% of respondents expressing interest in such offerings, particularly among the younger demographic [116] - There is a notable increase in the willingness to pay for quality digital content, with women showing a higher propensity for entertainment-related purchases compared to men [122] - The report emphasizes the importance of consumer rights protection, with 85.7% of respondents relying on third-party evaluations and user reviews to inform their purchasing decisions [124][126] Group 3 - The report discusses the ongoing efforts to enhance digital consumer rights protection, with a focus on improving the effectiveness of these measures, as evidenced by a 7.1 out of 10 satisfaction score from consumers regarding protection efforts [99][130] - It highlights the need for a robust framework to address the evolving landscape of digital consumption, including the integration of artificial intelligence and the protection of vulnerable groups such as the elderly and minors [80][99] - The report calls for collaborative efforts among various stakeholders to strengthen consumer rights protection, ensuring a safe and trustworthy digital consumption environment [92][113]