2024年青少年STEAM教育研究报告

Group 1: Industry Overview - The STEAM education industry in China includes regulatory policies, competition events, and the core industry chain across upstream, midstream, and downstream sectors. Midstream companies are currently the backbone of the industry's development, collaborating with regulators to establish standards and operating competition events while expanding into upstream research and development of software and hardware, as well as content creation [2][66][89] - The market size of China's STEAM education is projected to reach approximately 64.71 billion RMB in 2024, with an expected growth to 101.51 billion RMB by 2029. The CR5 market concentration is around 10-15% [8][11] Group 2: Global Development Insights - The macro educational environment globally provides a solid foundation for STEAM education, with well-developed teaching, learning, and curriculum design. The U.S. focuses on management, funding, and top-level design, while Finland emphasizes a multi-role approach in curriculum design based on the "programming + X" integration concept [8][20] - The integration of arts into STEM education, leading to the STEAM concept, was introduced in the U.S. in the early 2000s and has since gained traction in China around 2014 [4][8] Group 3: Market Dynamics - The user base for STEAM education is steadily expanding, particularly in lower-tier cities, driven by the demand for scientific literacy courses in local schools [2] - Capitalizing on overseas markets through hardware and content export can effectively reduce costs and enhance market presence [2] Group 4: Competition Events - Competition events are crucial for the healthy and sustainable development of the STEAM education industry, although issues such as lack of transparency, unclear intrinsic value of competitions, and a singular evaluation system remain [2][102] - The current landscape of STEAM-related competitions in China includes white-list events, commercial competitions, and level assessment activities, with a significant focus on natural science literacy as a high-value competition category [96][99]