2024加拿大PC端游戏玩家市场调查

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report analyzes the Canadian PC/laptop gaming player market, providing a comprehensive overview of user demographics, preferences, attitudes, and marketing touchpoints [5][30] - It highlights that PC/laptop gamers tend to be younger, with 29% belonging to Generation Z and 37% being Millennials [11] - The report indicates that 60% of PC gamers are male, while the overall respondent gender ratio is nearly equal, with females making up 51% [12] - It emphasizes the importance of learning new things in the lives of PC/laptop gamers, alongside values such as harmonious relationships and safety [50] Consumer Lifestyle Habits - The report includes surveys on consumer lifestyle habits, education levels, and income distribution among Canadian consumers [27][49] - It shows that a significant portion of PC gamers resides in large cities, with a smaller percentage in rural areas [54] - The report notes that PC gamers have a higher interest in digital music and online video content compared to the general consumer population [53] - It identifies the top interests of PC gamers, with movies, TV shows, and music being the most popular, followed by science and technology [66] Consumer Attitudes - The report reveals that 25% of PC/laptop gamers lean towards leftist political views, while the majority hold neutral political stances [38] - It states that 44% of PC gamers belong to the early majority category in terms of trying new products, indicating a willingness to adopt innovations [78] - The report highlights that 36% of PC gamers use alternative methods to access paid content, showing a preference for audiovisual experiences [85] Marketing Touchpoints - The report outlines the media usage of Canadian consumers, with 78% engaging with online videos and 68% watching television [43] - It details the digital advertising touchpoints for PC gamers, indicating that they are more likely to encounter ads in video games compared to the general population [95] - The report also discusses the offline advertising exposure, noting that PC gamers frequently see ads in stores and cinemas [106]