2024年爱奇艺《我是刑警2》热度分析与招商简析报告

Investment Rating - The report does not provide a specific investment rating for the industry. Core Insights - The show "I Am a Criminal Police Officer" has gained significant popularity, ranking first in viewership on iQIYI within two weeks of its release, with a total effective view count of 736 million and an average episode view count of 23.74 million [2][14]. - The program has a total EMV (Effective Market Value) of over 65 million, with a significant portion attributed to public sentiment value, indicating strong audience engagement and brand integration [17]. - The series features a strong cast, including actors Yu Hewei and Hu Ming, who have generated considerable discussion on social media platforms, enhancing the show's visibility and audience connection [19][22]. Part 1 - Program Popularity Analysis - The show has maintained a daily average heat of over 5,000, with a peak heat of 75,100 [4]. - It ranks first in daily sentiment volume on platforms like Toutiao, with an average of 126,000 discussions [13]. Part 2 - Brand Analysis - A total of 26 brands from seven major industries have been integrated into the show, with a focus on pharmaceuticals, beverages, and consumer electronics [27][35]. - The top brands include Douyin, Wuliangye, and Vivo, utilizing various advertising formats such as standard ads and creative mid-rolls to enhance brand recall [30][33]. - The advertising strategy has effectively targeted the show's audience, particularly young viewers, aligning brand messaging with the show's themes and characters [38][39].