Investment Rating - The report does not explicitly provide an investment rating for the smart toilet industry Core Insights - The smart toilet is the most valuable single item in the bathroom space, featuring advanced functionalities such as heated seats, automatic flushing, bidet functions, warm air drying, sterilization, deodorization, and automatic lids, making it the highest value smart bathroom product with rapidly increasing penetration rates [3] - China is the largest consumer market for smart toilet lids, with a projected market sales of 12.81 billion yuan in 2023, expected to decline to 11.43 billion yuan by 2030, reflecting a compound annual growth rate (CAGR) of -1.62% from 2023 to 2030 [4][5] - The growth of smart toilets is driven by the demand for renovations in existing residential properties, with the share of renovation in the bathroom sector expected to rise from 39% in 2023 to 59% by 2026 [8] Summary by Sections Market Overview - The global smart toilet lid market is projected to decrease from 25.61 billion yuan in 2023 to 23.05 billion yuan by 2030, with a CAGR of -1.49% [4][5] - The average selling price of smart toilets on platforms like Tmall has decreased by 22% since 2021, with the average price in 2023 being 2,738 yuan per unit [9][11] Consumer Trends - The penetration rate of smart toilets in the renovation market is increasing, with a significant focus on adapting products for the aging population, including features like larger seat sizes and health monitoring functions [27] - The online retail channel for smart toilets is growing rapidly, with online sales volumes increasing from 2.06 million units in 2022 to 2.98 million units in 2023 [16] Competitive Landscape - The smart toilet market is characterized by intense price competition, particularly among domestic brands, while foreign brands maintain higher price points but have seen a decline in market share [11][12] - The engineering market for smart toilets has a配套率 (matching rate) of 42.2% in 2023, indicating a strong presence of smart toilets in newly constructed properties [23] Distribution Channels - The distribution of smart toilets is diversifying, with significant sales occurring through online platforms such as Tmall and Douyin, which have seen increased market shares [18][20] - The engineering channel is primarily dominated by foreign brands, while domestic brands are focusing on expanding their presence in lower-tier cities [24] Future Outlook - The report highlights five key trends shaping the smart toilet industry, including diversification of product usage scenarios, health-oriented features, and a focus on the aging population [32] - Companies are increasingly investing in R&D to enhance product offerings and address market demands, with brands like 瑞尔特 (R&T) successfully leveraging both proprietary and OEM strategies to capture market share [29][30]
2024智能马桶行业简析报告
Jia Shi Zi Xun·2025-01-06 08:10