Life insurance top trends 2025

Industry Investment Rating - The report does not explicitly provide an investment rating for the industry [1][2][3] Core Viewpoints - The Capgemini FS Top Trends 2025 report highlights three broad themes for the insurance sector: Customer First, Enterprise Management, and Intelligent Industry [5][7] - These themes focus on transforming customer experience, revamping enterprise processes, and leveraging modern digital solutions to enhance the value chain [7] Customer First - Insurers are focusing on omnichannel interactions and enhancing the value of products and services to improve customer experience [7] - Customer centricity is a key focus, with carriers rebuilding experiences and journeys around customers to maximize win rates, cross-sell, and up-sell opportunities [9] - Modern experiences are being revamped to increase engagement, win rates, and retention, with 55% of policyholders dissatisfied with claims and surrenders [21] - Gen AI is expected to revolutionize life insurance, with 73% of North American life insurers and 55% of EMEA life and health insurers ranking servicing and operations as a top-three impact area [21] Enterprise Management - Insurers are investing in cutting-edge underwriting platforms and high-speed pricing capabilities to stay competitive [9] - Legacy modernization is a priority, with 52% of life insurers facing challenges due to outdated technology [70] - Cloud-based CRM platforms are enabling personalized, multi-channel communications and improving operational efficiency [70] - Retention strategies are being developed to respond to changing customer behavior and economic landscapes, with 72% of consumers reporting significant impacts from high inflation [78] Intelligent Industry - Insurers are leveraging modern solutions to deliver end-to-end digital experiences, transforming the value chain from design to delivery [7] - Fortified security measures are being implemented to protect against data breaches and build trust, with 70% of financial services organizations reporting challenges in protecting customer data [85] - Claims processes are being enhanced with empathetic and intelligent investments to improve beneficiary experience and encourage reinvestment [92] - Advanced analytics and AI are being used to analyze claims data, minimize fraud-related losses, and streamline genuine claims [92] Life Insurance Trends - Life insurers are designing flexible, life goal-based products for younger consumers to drive the next wave of revenue [46] - Non-insurance services tailored for the silver economy are enhancing customer lifetime value, with 44% of affluent customers aged 50+ expecting such offerings [37] - Simplified onboarding processes are being developed using AI, Gen AI, and automated risk assessments to provide low-touch and personalized experiences [62] Sustainability - Sustainable product opportunities are growing, with innovative and eco-friendly debt instruments and insurance products gaining traction [10] - Financial institutions are incorporating ESG risk factors into their investment strategies and risk management processes [10] - Industrialized climate risk modeling is intensifying, with institutions assessing, managing, and disclosing climate-related risks to stakeholders [10]