旅游行业：2024古镇旅游发展指数报告

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Ancient Town Tourism Development Index serves as a crucial metric for assessing the development level of ancient town tourism, providing a scientific and comprehensive quantitative evaluation that aids in understanding tourism attractiveness, market influence, and service quality [4][5] - The index is constructed from three dimensions: search popularity (pre-trip), tourist popularity (during the trip), and visitor satisfaction (post-trip), reflecting the overall tourism development effectiveness of ancient towns [7][10] - The report indicates that higher index values correlate with greater market competitiveness and attractiveness, suggesting a positive outlook for future market development [17] Summary by Sections Ancient Town Tourism Development Index Purpose - The index aims to provide a scientific, objective, and comprehensive understanding of the current state of ancient town tourism, promoting sustainable development [4][5] Index Construction - The index is built from three key indicators: search heat index (pre-trip), popularity index (during the trip), and satisfaction index (post-trip), focusing on visitor perspectives [7][10] Index Calculation Method - The report employs the TOPSIS method for ranking ancient towns based on various indicators, with higher scores indicating closer proximity to ideal values [11] Sample Selection - The study focuses on 70 ancient town scenic spots selected from a broader range of 280, ensuring geographical balance across 22 provinces [14] Comprehensive Index - The comprehensive index reflects the overall tourism development level, with notable performance from towns in Jiangsu, Yunnan, Shanxi, and Xiangxi regions, particularly Wuzhen and Lijiang Ancient Town [17][22] Search Heat Index - The search heat index indicates the popularity and interest in ancient towns, with Wuzhen, Fenghuang Ancient Town, and Lijiang Ancient Town ranking highly [21][22] Popularity Index - The popularity index, based on visitor flow and market vitality, shows that Lijiang Ancient Town and Fenghuang Ancient Town have high visitor engagement [27][29] Satisfaction Index - The satisfaction index evaluates the quality of visitor experiences, with Lijiang Ancient Town and Hongcun Scenic Area receiving high ratings [32]