2024年中国眼健康行业研究报告

Investment Rating - The report does not explicitly state an investment rating for the eye health industry Core Insights - The eye health market is expected to stabilize in myopia prevention while showing significant potential in dry eye care and adult presbyopia markets [3] - The eye health product market will innovate towards more comfortable, intelligent, and personalized solutions driven by digitalization and individual needs [3] - Eye health services will evolve towards higher quality and efficiency based on talent cultivation, digital infrastructure, and educational outreach [3] - Marketing strategies in the eye health sector will leverage social media channels to create a comprehensive, multi-layered, and precise marketing matrix [3] - The industry aims for sustainable growth through resource integration and technological advancements, expanding both domestic and international markets [3] Summary by Sections 1. Overview of China's Eye Health Industry - The eye health industry encompasses preventive education, refractive correction, medical diagnosis, and nutritional care [7] - The industry is currently in a phase of rapid development, driven by policy support, increased awareness of eye care, surging demand, and digital technology empowerment [3][20] - Key service providers include eye hospitals and clinics, which are evolving towards talent development, digital diagnosis, and integration of optometry and ophthalmology [3][20] 2. Analysis of China's Medical Services Market for Eye Health - The medical services market includes eye disease diagnosis, vision correction, and basic eye disease prevention and rehabilitation [71] - Eye health services are tailored for different age groups, addressing specific needs such as refractive errors in children and cataracts in the elderly [72] 3. Analysis of China's Optometry Services Market - The optometry services market is characterized by increasing demand for specialized, detailed, and personalized services [3] - Vision centers are crucial in providing services like vision checks, refractive correction, and vision health maintenance [11] 4. Analysis of China's Eye Health Product Market - The product market includes glasses, eye training tools, nutritional supplements, and eye care products [3] - The market is shifting towards the rise of domestic brands, innovative scenario-based products, and community services [3] 5. Insights into the Development Trends of the Eye Health Industry - The industry is experiencing a technological upgrade and market expansion, with diverse service offerings [15] - The government has prioritized eye health, particularly in myopia prevention for children and elderly eye health management [20][26]