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中国中考教辅图书行业市场规模测算逻辑模型 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2025-01-13 12:23

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The market size of the Chinese secondary school tutoring book industry is projected to grow from 23.21 billion RMB in 2023 to 32.02 billion RMB by 2027, reflecting a compound annual growth rate (CAGR) of approximately 10.42% from 2022 to 2023 and 18.98% from 2023 to 2024 [7][10][18] - The average price of tutoring books is expected to increase from 10.91 RMB in 2023 to 14.14 RMB by 2027, indicating a steady growth trend [7][17] - The total number of tutoring books required per student is estimated to be around 13, which includes 9 review books and 4 exam papers [43] Summary by Sections Market Size - The revenue of the secondary school tutoring book market in China has shown consistent growth, with figures rising from 16.75 billion RMB in 2019 to an estimated 27.62 billion RMB in 2024 [7][10] - The growth rate for the market size has varied, with notable increases of 11.95% in 2022 and 10.42% in 2023 [7][10] Century Tianhong's Revenue - Century Tianhong's revenue from tutoring books increased from 34.33 billion RMB in 2019 to an estimated 61.22 billion RMB by 2028, with a significant growth rate of 18.43% in 2023 [10][18] Century Tianhong's Sales Volume - The sales volume of Century Tianhong's tutoring books fluctuated, with a peak of 4,122.26 thousand sets in 2019 and a projected 4,162.93 thousand sets by 2028 [14][19] Average Price of Tutoring Books - The average price of tutoring books has increased from 8.33 RMB in 2019 to an estimated 14.14 RMB by 2027, with a notable growth rate of 12.61% in 2024 [17][18] Population and Graduation Rates - The total population in China is projected to decline slightly from 141.008 million in 2019 to 140.504 million by 2028, with a corresponding decrease in the number of junior high school graduates [22][29] - The junior high school graduation rate is expected to stabilize around 96% to 99% over the forecast period [34][39] Total Number of Tutoring Books - The total number of tutoring books required is projected to increase from 2.01 million sets in 2019 to 2.29 million sets by 2028, reflecting a gradual growth trend [43]