2025年趋势日历

Core Insights - The report emphasizes the importance of trend forecasting in the fashion industry, showcasing Heuritech's expertise in identifying evolving styles, fabrics, patterns, and colors for the upcoming year [3][4] - The focus for 2025 will shift from shapes to fabrics and colors, with an emphasis on diverse textures and sustainable practices, catering to consumers' demand for high-quality, long-lasting items [5][6] - The report predicts strong growth in 2025, driven by the trends identified in the Heuritech trend calendar [6] 2024 Summary - The report reviews key trends from 2024, highlighting the success of "quiet luxury" and "luxury fatigue," which led to a preference for minimalist designs that convey safety and calmness [5][10] - Notable trends included the resurgence of animal prints, particularly leopard patterns, which saw a 128% sales increase among EU female consumers in Q4 2024 [11][30] - The report indicates that these trends will continue to grow and evolve into 2025, showcasing Heuritech's predictive capabilities [10] 2025 Trend Calendar - The trend calendar outlines anticipated trends for each month, with a focus on fabric and color rather than garment shape [18][68] - Key trends include the rise of animal prints, particularly leopard and zebra patterns, with an expected 67% increase in Q1 2025 [30] - Suede is projected to be a standout fabric in 2025, aligning with romantic and bohemian aesthetics, with a 128% growth noted in late 2024 [33][68] Monthly Highlights - January will see an increase in long faux fur coats, inspired by 90s fashion, with a projected growth of 15% in Q1 2025 [27][28] - February will focus on animal prints, with an overall expected growth of 67% in Q1 2025, particularly in jackets and midi skirts [30][31] - March will highlight suede as a key material, with a 128% increase noted in late 2024, continuing into 2025 [33][34] - April will see a rise in track pants, with a 10% increase expected in Q2 2025, reflecting a shift towards lifestyle sportswear [35][36] - May will focus on Mandarin collar tops, projected to grow by 8% in Q2 2025, aligning with minimalist luxury trends [40][41] - June will highlight boat shoes, with a significant 63% growth expected in Q2 2025, influenced by aquatic themes [44][45] - July will see lace becoming a focal point, with expected increases of 4% and 7% for lace skirts and dresses, respectively [45][46] - August will emphasize polo shirts, with a projected 10% growth in Q3 2025, influenced by sports aesthetics [49][50] - September will showcase slim-soled sneakers, with a 5% increase expected for men and 3% for women in Q3 2025 [53][54] - October will highlight brown tones, particularly mocha mousse, with a 15% increase expected in 2025 [56][58] - November will focus on equestrian boots, with a projected 63% growth in Q4 2025, appealing to Gen Z and millennials [62][64] - December will see faux fur and snow boots gaining traction, with a 25% increase expected in Q4 2025 [66][67] Key Takeaways - The report identifies the resurgence of 90s and early 2000s fashion as a significant influence on Gen Z's winter style choices [68] - Animal prints will remain prominent in 2025, with a shift in focus from leopard to zebra and cow patterns [68] - The role of fabric and color will surpass that of garment shape in 2025, with suede expected to be a standout material [68] - Collar styles are gaining popularity due to their understated luxury and versatility [68] - Brown tones are projected to be the key color trend for 2025, with various shades expected to see significant growth [68]