中国长视频流媒体行业市场规模测算逻辑模型 头豹词条报告系列

Investment Rating - The report does not explicitly provide an investment rating for the long video streaming industry Core Insights - The long video streaming industry in China is experiencing a transition from rapid growth to a focus on profitability and sustainable development, with a shift from aggressive market expansion to cost reduction and efficiency improvement [9][12] - The overall market size is projected to stabilize, with minor fluctuations in revenue growth over the next five years, as platforms prioritize self-produced content over purchasing rights [9][12] Market Size Overview - The market size of the long video streaming industry in RMB (million) from 2018 to 2027 is as follows: - 2018: 884.19 - 2019: 1,105.46 - 2020: 1,279.88 - 2021: 1,433.87 - 2022: 1,367.49 - 2023E: 1,343.23 - 2024E: 1,343.71 - 2025E: 1,356.23 - 2026E: 1,364.66 - 2027E: 1,388.16 - The growth rates show a decline in growth, with a peak of 25.03% in 2019 and a projected growth of only 1.72% by 2027 [5] Company Revenue Insights - iQIYI: Revenue is projected to decrease slightly from 289.98 million in 2022 to 280.48 million in 2023E, with a growth rate of -5.09% in 2022 [6][9] - Tencent Video: Revenue is expected to decline from 287.46 million in 2022 to 275.23 million in 2023E, reflecting a -20.03% growth rate in 2022 [7][12] - Youku: Revenue is projected to remain relatively stable, with minor fluctuations, reflecting the industry's overall trend towards stabilization [15] - Mango TV: Revenue is expected to show slight growth, with a focus on self-produced content, but overall revenue fluctuations are anticipated to be minimal [18] - Bilibili: This platform shows significant growth potential, with revenue increasing from 218.99 million in 2022 to 224.56 million in 2023E, indicating a growth rate of 2.54% [21] - Other Platforms: Revenue for platforms like pp video, Sohu video, and others is expected to remain stable, with a focus on improving profitability rather than aggressive growth [24]