趣致集团：AI互动营销领导者，公司业绩高速增长

Investment Rating - The report assigns a "Buy" rating to the company, with an initial coverage date of January 15, 2025 [1][5]. Core Insights - The company, Quzhi Group, is recognized as a leader in AIoT interactive marketing, experiencing rapid growth in its business performance. The AI interactive marketing solutions offered by the company have been successfully commercialized, and the company is expected to maintain high growth rates as it expands both domestically and internationally [3][8]. Summary by Sections Company Overview - Quzhi Group is a leading provider of AIoT interactive terminal network marketing services in China, utilizing self-developed multi-sensory AI interactive terminals to connect consumers with fast-moving consumer goods (FMCG) brands [16][17]. Financial Performance - The company reported significant revenue growth, with sales revenue projected to increase from RMB 554 million in 2022 to RMB 2,283 million by 2026, reflecting a compound annual growth rate (CAGR) of approximately 30.29% [7][23]. - Adjusted net profit is expected to rise from RMB 78 million in 2022 to RMB 386 million in 2026, indicating a strong growth trajectory [7][47]. Business Segments - The company's main business segments include marketing services and product sales, with marketing services accounting for over 70% of total revenue. Marketing services revenue saw a nearly 100% increase in 2023 [23][26]. - The marketing services are divided into standardized and value-added services, with the latter showing substantial growth due to increased interactivity and consumer engagement [18][29]. Market Potential - The AIoT marketing sector is projected to grow at a CAGR of 30.1% from 2022 to 2027, providing significant opportunities for the company as it expands its market presence [8][66]. - The company is also initiating a global strategy to enter the Middle Eastern market, where the AI marketing sector is expected to grow at a CAGR of 27.3% from 2023 to 2030 [8][66]. Valuation - The report employs the PEG valuation method, with the company's PEG ratio for 2026 estimated at 1.75, which is lower than the average PEG ratio of comparable companies at 1.97 [5][7].