家电复苏的N条主线

www.avc-mr.com -1- 【市场复盘】家电市场二季度强势复苏，线下市场高调反弹与线上平分秋色 历年中国家电市场（不含3C）全渠道零售额规模及变化 3312 3666 4040 4452 4345 4914 5823 6266 5934 6646 6481 6715 7223 8167 8549 8571 7657 8079 7647 2885 492 422 640 571 761 9.8% 10.7% 10.2% 10.2% -2.4% 13.1% 18.5% 7.6% -5.3% 12.0% -2.5% 3.6% 7.6% 13.1% 4.7% 0.3% -10.7% 5.5% -5.3% 4.3% -23.9% 28.1% 0.8% 13.8% 16.3% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023M1 - 5 23M01 23M02 23M03 23M04 23M05 2004-2008：7.0% 2008-2019：6.4% 2019 ...