Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The dual-tip eyebrow pencil market is experiencing significant growth, driven by the rise of beauty economy and advancements in internet and mobile payment technologies, which have expanded sales channels [5][31] - The market is projected to grow from 173.57 million units in 2024 to 203.01 million units by 2028, with a compound annual growth rate (CAGR) of 3.99% [30] - The industry is characterized by innovation and diversification, with brands continuously launching unique designs to meet consumer demands for personalization and fashion [11][14] Industry Definition - The dual-tip eyebrow pencil features two independent tips, allowing users to easily shape and groom their eyebrows, and can also be used for eye makeup [6] Industry Classification - The dual-tip eyebrow pencil industry can be categorized based on design and usage, including: - Tip + Spiral Brush Type - Tip + Eyebrow Comb Type - Dual Color Tip Type - Multifunctional Type [7][8][9][10] Industry Characteristics - The dual-tip eyebrow pencil industry exhibits notable characteristics such as: - Diversity and innovation in product offerings [11] - Strong influence of social media marketing strategies [12] - Significant market potential, especially among young consumers [14] Development History - The dual-tip eyebrow pencil market in China has evolved through three stages: emergence, development, and maturity, with rapid growth observed since 2016 [15][18] Industry Chain Analysis - The industry chain consists of upstream raw materials, midstream production, and downstream sales [19] - The production cost is influenced by raw material price increases, while retail prices are more affected by brand value and market strategies [20][24] Market Size - The dual-tip eyebrow pencil market size increased from 126.11 million units in 2019 to 165.3 million units in 2023, with a CAGR of 7.00% [30] - The growth is attributed to the booming beauty economy and the increasing demand for cosmetic products [31] Consumer Demographics - The primary consumers of dual-tip eyebrow pencils are young women aged 20 to 35, accounting for over 70% of the market [22][29] Competitive Landscape - The market is highly competitive, with leading companies like Sanzi Tang and others vying for market share [39][40] - Sanzi Tang's innovative dual-tip eyebrow pencil has gained significant popularity, achieving impressive sales figures [40][42]
二叉眉笔：精准描绘，塑造时尚眉形新潮流 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2025-01-17 12:00