2024泰国消费电子行业分析报告

Investment Rating - The report indicates a declining trend in the Thai consumer electronics industry, with a projected revenue decrease to $61.8 billion by 2028, reflecting a continuous decline of $0.6 billion in the coming years [8]. Core Insights - The Thai consumer electronics market is expected to experience a revenue decline, with specific segments like desktop computers showing growth, while tablets are projected to decline [8][39][47]. - The adoption of smart home devices is increasing, with ownership rising from 3.7% in Q3 2019 to 6.7% in Q3 2022, indicating a growing trend in smart technology [12][109]. - The smartphone market remains dominant, with mobile phones and smartphones having an ownership rate of approximately 98% among internet users in Thailand as of January 2023 [21]. Summary by Sections Overview - The total revenue for Thai consumer electronics is forecasted to decrease to $61.8 billion by 2028, with a continuous decline of $0.6 billion expected in the upcoming years [8]. Personal Computers, Laptops, and Tablets - The desktop computer segment is projected to grow by $14.6 million (7.04% growth rate) from 2023 to 2028, reaching $221.98 million by 2028 [35]. - The laptop segment is expected to see an overall increase of $27.3 million (3.18% growth rate) by 2028, with a forecasted revenue of $884.89 million [39]. - The tablet market is anticipated to decline by $18.1 million (-6.22% decline) by 2026, with an estimated revenue of $272.84 million [47]. Smartphones - The smartphone market value in Thailand was nearly 282 billion THB in 2021, with expectations for growth in the following year [66]. - As of June 2023, Apple holds a market share of approximately 28.1% in the mobile device market, followed by Samsung at 21.2% [70]. Audio-Visual Equipment - The revenue for the TV peripheral market is expected to increase by $23.4 million (45.86% growth rate) from 2023 to 2028, reaching $74.45 million by 2028 [86]. - The import value of video players in Thailand was approximately 6.82 million THB in early 2023, with a total import value of around 4.2 trillion THB for all goods [90]. Wearable Devices and Cameras - Performance is the most critical factor for purchasing electronic devices, with 19.6% of respondents citing it as important, followed by brand reputation (17.2%) and price (17%) [105].