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2025TikTok Shop年度趋势报告
雨果跨境·2025-01-22 06:15

Investment Rating - The report indicates a strong growth potential for TikTok Shop, with a projected GMV exceeding 50billionin2024,suggestingapositiveinvestmentoutlookfortheindustry[4].CoreInsights−TikTokShopisexperiencingexplosivegrowthglobally,drivenbyitsuniqueshoppingexperienceandattractivediscountpolicies.Theplatformisbecomingasignificantplayerinthee−commercelandscape,particularlyintheU.S.market[4][8].−Thesellerlandscapeisdiversifying,withanotablepercentageofsellersenteringtheU.S.market,indicatingarobustsellerecosystem[8].−Thereporthighlightsthechallengesfacedbysellers,includingproductselection,marketing,andpolicychanges,whicharecriticalforoperationalsuccess[19].SummarybySectionsTikTokShopSellerStatusSurvey−In2024,TikTokShop′stransactionvolumeisexpectedtosurpass50 billion in 2024, suggesting a positive investment outlook for the industry [4]. Core Insights - TikTok Shop is experiencing explosive growth globally, driven by its unique shopping experience and attractive discount policies. The platform is becoming a significant player in the e-commerce landscape, particularly in the U.S. market [4][8]. - The seller landscape is diversifying, with a notable percentage of sellers entering the U.S. market, indicating a robust seller ecosystem [8]. - The report highlights the challenges faced by sellers, including product selection, marketing, and policy changes, which are critical for operational success [19]. Summary by Sections TikTok Shop Seller Status Survey - In 2024, TikTok Shop's transaction volume is expected to surpass 50 billion, with 57% of sellers operating in the U.S. market [4][8]. - The sales categories are diverse, with fashion and beauty being the most common, but not overwhelmingly dominant, indicating a balanced market [10]. - A significant portion of sellers (62%) reported revenue growth, while 19% remained stable, and another 19% experienced declines, showing room for improvement [16]. TikTok Shop Policy Changes and Market Data - TikTok Shop implemented several policy changes in 2024, including a new guarantee deposit policy and adjustments to commission rates, which have implications for seller profitability [24][26]. - The total GMV for TikTok Shop in 2024 reached over 28.1billion,withtheU.S.marketleadingat28.1 billion, with the U.S. market leading at 6.8 billion [36][37]. - The report notes a seasonal trend in GMV, with significant growth in the second half of the year due to promotional activities [41]. TikTok Shop All-Site Store Analysis - The top-performing stores in the U.S. achieved GMVs exceeding $50 million, with health and beauty products dominating sales [56]. - In the UK, beauty and fashion categories are prominent, while in Indonesia, beauty products lead the market, reflecting regional consumer preferences [60][62]. - The report emphasizes the importance of understanding local market dynamics and consumer behavior for successful store operations across different regions [48][49]. TikTok Shop Category Best Practices - Successful brands on TikTok leverage engaging content that resonates with users, driving product popularity and sales [84]. - Key elements for creating viral products include innovative marketing strategies, effective use of social media influencers, and aligning products with current trends [87][92][113].