2024年中国燕麦行业：顺应健康消费趋势，燕麦行业开辟增长新渠道

Investment Rating - The report does not explicitly state an investment rating for the oats industry Core Insights - The oats industry is experiencing explosive growth driven by the health benefits of beta-glucan, which has been recognized for its effectiveness in lowering cholesterol, regulating blood sugar, and modulating gut microbiota [5][23] - The market size of the oats industry has shown a steady growth trend, increasing from 6.511 billion yuan in 2018 to 11 billion yuan in 2023, with a compound annual growth rate (CAGR) of approximately 11% [6][39] - The organic oats market is growing even more significantly, with a CAGR close to 19% from 2018 to 2023, indicating a rising consumer demand for healthy and organic products [6][39] Summary by Sections Industry Overview - Oats are recognized as a low-sugar, high-nutrition food, with the FDA acknowledging their functional food status due to their cholesterol-lowering and blood sugar-stabilizing properties [19][20] - The oats industry has evolved from a nascent stage to a high-speed development phase, transitioning from home health foods to a full industry chain and global market expansion [27] Market Size - The overall market size of the oats industry is projected to reach 19.378 billion yuan by 2028, reflecting strong growth potential [38][39] - The organic oats market is expected to grow to 3.488 billion yuan by 2028, with its market share within the overall oats market increasing year by year [39] Driving Factors - The increasing demand for health foods among consumers is the primary growth driver for the oats market, supported by policy initiatives and technological advancements [6][29] - The aging population in China is expected to further boost demand for health foods, including oats, which are low in fat and high in fiber [6][39] Trade Pattern Analysis - Global oat production has shown significant growth from 2010 to 2022, with major production regions including the EU, Russia, and Canada [44] - The import price index for oats in China has exhibited volatility from 2005 to 2024, impacting cost structures for companies in the industry [50] Industry Chain Analysis - The report outlines the industry chain mapping and analysis, indicating a comprehensive view of the oats supply chain from production to consumption [21] Development Trend Analysis - The report highlights the potential for further growth in the oats industry, particularly in the organic segment, driven by consumer health trends and policy support [39] Enterprise Analysis - The report includes an analysis of key players in the oats industry, such as Ximai, indicating their market positions and strategies [34][35][36]