2025年东南亚和拉美海外商机-与Meta共创营收增长报告

Investment Rating - The report does not explicitly state an investment rating for the industry or specific companies. Core Insights - The report highlights the significant increase in new buyers during the Shopee 9.9 Super Shopping Festival, with an 88% rise in new buyer participation noted [38]. - It emphasizes the importance of the year-end shopping season as a prime opportunity for enhancing cross-border business visibility [17]. - The report identifies multiple markets and categories as having substantial business opportunities [20]. Summary by Sections Section 1: Market Trends - The report indicates a projected growth in the market, with specific figures showing a rise from 3.7 billion in 2022 to an estimated 4.59 billion by 2027, reflecting a growth rate of approximately 24% [4][5]. - It notes that cross-border consumers are starting their holiday shopping earlier, with 43% beginning their shopping before the traditional peak season [16]. Section 2: Consumer Behavior - Key factors influencing consumer purchasing decisions include price competitiveness, sufficient inventory, product quality, fast delivery, and good after-sales service, with 36% of consumers prioritizing price [24]. - The report mentions that 96% of consumers are influenced by social media platforms like Facebook and Instagram in their shopping decisions [18]. Section 3: Shopee and Facebook Collaboration - The collaboration between Shopee and Facebook through the CPAS (Cross-Platform Advertising Solutions) is highlighted, showing a 90% engagement rate among users aged 18-64 [26]. - The report discusses the effectiveness of the Shopee x Facebook CPAS in driving new buyer acquisition and optimizing sales funnels [42].