OPPEIN(603833) 申万宏源·2025-02-05 09:50Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company is expected to achieve operating revenue of 182.26 to 205.04 billion yuan in 2024, representing a year-on-year decline of 10% to 20%. The forecasted net profit attributable to the parent company is between 25.80 to 28.84 billion yuan, reflecting a year-on-year decrease of 5% to 15% [6] - The company has seen a narrowing decline in revenue and profit for Q4 2024, with expected revenue of 54.86 billion yuan, down 11.8% year-on-year, and a net profit of 7.01 billion yuan, down 3.4% year-on-year [6] - The implementation of the "old-for-new" subsidy policy has positively impacted sales, with significant sales of related products driven by this initiative [6] - The company is advancing its home furnishing strategy, transitioning from a category-centered model to a city-centered model, and has increased its retail home furnishing stores to over 850 by H1 2024 [6] - The company is expected to benefit from improved real estate policies and ongoing subsidies, which may enhance the valuation of the home furnishing industry [6] Financial Summary - Total operating revenue for 2023 is reported at 22,782 million yuan, with a projected decline to 19,528 million yuan in 2024, followed by a recovery to 20,321 million yuan in 2025 and 21,465 million yuan in 2026 [2][7] - The net profit attributable to the parent company is forecasted to decrease from 3,036 million yuan in 2023 to 2,667 million yuan in 2024, before increasing to 2,784 million yuan in 2025 and 2,945 million yuan in 2026 [2][8] - The company's gross profit margin is expected to remain stable at around 34.8% from 2025 onwards, with a return on equity (ROE) projected to decline slightly from 16.8% in 2023 to 11.2% in 2026 [2]