Investment Rating - The report does not explicitly provide an investment rating for the laser TV industry Core Insights - The laser TV industry is characterized by a young consumer demographic, with nearly half of the buyers aged between 18 to 30, and a significant preference among the post-90s generation [7][8] - The acceleration of domestic production has led to cost reductions and enhanced competitiveness, with the localization rate of core components reaching 75%-80% [9][23] - The industry exhibits high concentration, with leading brands like Hisense, Fengmi, and Changhong holding over 80% of the market share [10][26] Industry Definition - Laser TV is defined as a fourth-generation television product that utilizes laser light sources and front projection technology for imaging [2] Industry Classification - Laser TVs can be classified based on the type of laser light source into three categories: monochrome solid-state laser sources with phosphors, three-color solid-state laser sources, and hybrid technology sources combining LED [3][4][5][6] Industry Characteristics - The consumer base is notably young, with a significant portion of buyers being high-educated and high-income individuals [29] - The industry is driven by domestic production, which has significantly reduced costs and improved competitiveness [9] - The market is highly concentrated, with a few key players dominating the landscape [10][26] Development History - The laser TV industry has evolved through three main phases: technology emergence (1965-2005), technology development and promotion (2006-2015), and rapid market growth (2015-present) [11][14] Industry Chain Analysis - The laser TV industry chain consists of upstream component suppliers, midstream manufacturers, and downstream consumers [16] - Upstream suppliers are increasingly focusing on domestic production to reduce reliance on imports, with a current localization rate of 75%-80% [17][23] - Midstream manufacturers are experiencing high concentration, with leading brands capturing significant market shares [18][26] Market Size - The market size of the laser TV industry has decreased from 44.67 billion RMB in 2018 to 20.41 billion RMB in 2023, with a compound annual growth rate of -14.50% [32][33] - The decline in market size is attributed to the rapid innovation of substitute products, particularly mid-focus laser projectors, which have gained market share due to lower prices [34] Future Market Trends - The demand for laser projection is expected to grow significantly, with projections indicating that global shipments will reach 2.85 million units by 2027, driven by expanding application scenarios [35][36] - The technological limitations of laser TVs may hinder their ability to compete with mid-focus laser projectors, which are achieving better price-performance ratios [37]
激光电视革新：技术突破与家庭娱乐新生态的构建 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2025-02-08 12:46