Investment Rating - The report maintains a positive outlook on the potential for Chinese ready-to-drink beverage brands to expand globally, suggesting a strong investment opportunity in this sector [5]. Core Insights - The ready-to-drink beverage industry is poised for significant growth, with a projected market size of 779.1 billion in 2023, accounting for 46% of the global beverage market [19]. - The market is characterized by a high frequency of consumption and a broad audience, making it a staple in daily hydration [5]. Domestic Ready-to-Drink Beverage Market - The Chinese ready-to-drink beverage market has seen a retail sales growth of 25% CAGR from 2018 to 2023, with a total retail value of 258.5 billion yuan [5]. - Major players like Mixue Ice City and Luckin Coffee dominate the market, with over 40,000 and 20,000 stores respectively, creating a significant competitive advantage [63]. Southeast Asian Market - Southeast Asia is identified as a key growth area for Chinese brands, with a market potential of approximately 70,000 stores, compared to the current 20,000 [5]. - Mixue Ice City has established itself as the largest ready-to-drink tea brand in Southeast Asia, with around 4,800 stores across 11 countries [5]. Global Opportunities and Challenges - The report outlines that while the European and American markets are not traditional tea-drinking regions, they present opportunities for growth due to higher consumer spending power [5]. - The potential for 50,000 new stores in the EU and US markets is highlighted, with a projected market size of $80.6 billion by 2028 [5]. Investment Recommendations - The report recommends focusing on companies with global expansion capabilities, specifically highlighting Luckin Coffee and Mixue Ice City as key players to watch [5].
消费行业深度前瞻报告：现制饮品：中国餐饮品牌的全球化连锁曙光
中国银河·2025-02-17 07:51