权威发布：2024年12月国内市场手机出货量3452.8万部，其中5G手机占比88.1%。

Investment Rating - The report indicates a positive outlook for the domestic smartphone market, with a significant increase in both overall shipments and 5G smartphone adoption [1][4]. Core Insights - In December 2024, the domestic smartphone shipment reached 34.528 million units, representing a year-on-year growth of 22.1%, with 5G smartphones accounting for 88.1% of total shipments [1]. - For the entire year of 2024, the total smartphone shipments were 314 million units, up 8.7% year-on-year, with 5G smartphones making up 86.4% of the total [1]. - The number of new smartphone models launched in December 2024 was 28, a 7.7% increase year-on-year, although the number of new 5G models decreased by 54.5% [3]. - The report highlights that domestic brands accounted for 89.2% of total shipments in December 2024, with a year-on-year growth of 25.4% [4]. - The total number of new smartphone models for the year was 421, down 4.5% year-on-year, with 5G models comprising 49.2% of the new launches [3]. Summary by Sections Domestic Smartphone Market Overview - December 2024 saw 34.528 million smartphones shipped, with 5G models at 30.433 million, marking a 25.8% increase [1]. - For the full year, 5G smartphone shipments reached 272 million, a 13.4% increase [1]. New Smartphone Models - In December 2024, 28 new smartphone models were launched, with 5G models making up 17.9% of the total [3]. - The total number of new models for 2024 was 421, with 207 being 5G models [3]. Domestic Brand Performance - Domestic brands shipped 30.784 million units in December 2024, a 25.4% increase, representing 89.2% of total shipments [4]. - For the year, domestic brands accounted for 85.6% of total shipments, with 2.69 million units shipped [4]. Smart Device Development - In December 2024, smart devices accounted for 93.9% of total shipments, with 32.408 million units shipped [7]. - The total number of new smart device models launched was 14, a decrease of 26.3% year-on-year [7].