2025年零售媒体行业报告
电通·2025-02-27 09:05
RETAIL MEDIA INDUSTRY REPORT 2025 RETAIL MEDIA INDUSTRY REPORT ABOUT THE RESEARCH 02 WHO WE SURVEYED The data in this report was collected via survey in August 2024 in the US. We surveyed 100 executive, senior, and mid- level decision makers from retailers and brands. They serve in marketing, retail media, merchandising, ecommerce, and shopper marketing roles. Respondents work at companies with over $50M in annual revenue. All participating retailers have a shopper marketing or co- op marketing program, as ...