2025-03-06 08:47Investment Rating - The report does not explicitly provide an investment rating for the mobile banking app industry in China Core Insights - The mobile banking app industry in China has evolved through four distinct phases: 1.0 (2009-2013), 2.0 (2014-2020), 3.0 (2021-present), and 4.0 (future) [4][8] - The top three mobile banking apps by monthly active users (MAU) in 2024 are Agricultural Bank of China (2.19 billion), Industrial and Commercial Bank of China (1.82 billion), and China Construction Bank (1.06 billion) [54][55] - The report highlights a shift towards AI integration in mobile banking apps, aiming for personalized financial services and enhanced user experience [46][48] Chapter Summaries Chapter 1: Development Cycle of Mobile Banking Apps in China - The development of mobile banking apps is categorized into four stages: - 1.0 (2009-2013): Initial development driven by mobile internet technology, with 14 out of 18 national banks launching their apps [4][8] - 2.0 (2014-2020): Rapid growth due to 4G network expansion and the rise of internet finance, with the average off-counter transaction rate exceeding 90% [4][26] - 3.0 (2021-present): Transition to a competitive market with a focus on refined operations as MAU growth slows [4][32] - 4.0 (future): Anticipated deep integration of AI technology to enhance financial services [4][46] Chapter 2: 2024 Monthly Active User Rankings of Mobile Banking Apps - The top 50 mobile banking apps are ranked based on their average MAU, with Agricultural Bank of China leading at 218.5 million [54][55] - The report provides detailed rankings for state-owned banks, joint-stock banks, city commercial banks, and rural commercial banks, highlighting the competitive landscape [56][61][69] Chapter 3: User Competitiveness Model for Mobile Banking Apps - A three-dimensional competitiveness model is established, focusing on traffic (20%), stickiness (35%), and reputation (45%) [4] - Agricultural Bank of China scores the highest overall, while the user preferences are concentrated on basic functions like transfers and account inquiries [4][72]