全面推进一刻钟便民生活圈，我国便利店市场发展潜力大

Investment Rating - The report indicates a positive outlook for the convenience store industry, highlighting significant growth potential in the market [2]. Core Insights - The convenience store sector is experiencing rapid growth globally, driven by urbanization and changing consumer lifestyles, with a focus on convenience and immediacy [2]. - In 2023, the global convenience store market reached a size of $1,133.7 billion, reflecting an 11.7% increase from 2022, with a projected compound annual growth rate (CAGR) of 9.7% from 2025 to 2028 [3]. - The Chinese convenience store market is also expanding, with sales reaching approximately 424.8 billion yuan in 2023, a year-on-year growth of 10.8%, and a CAGR of 17.4% from 2015 to 2023 [8]. Market Overview - The convenience store market in China is characterized by a growing number of stores, with approximately 321,000 locations in 2023, marking a 7% increase year-on-year and a CAGR of 17.1% from 2015 to 2023 [11]. - The penetration rate in China is improving, with one convenience store serving approximately 4,441 people in 2023, down from 4,751 people per store in 2022, indicating a positive trend in store coverage [5]. - The competitive landscape shows a concentration of regional players with a fragmented brand presence, where Japanese convenience stores dominate the high-end market, while local brands excel in the mid to low-end segments [12]. Consumer Behavior - The average spending per visit to convenience stores in China is 44.8 yuan, with 27.9% of consumers spending between 31-40 yuan per visit and 24.6% spending between 21-30 yuan [14].