2024年中国营销行业AI应用发展研究报告

Investment Rating - The report does not explicitly provide an investment rating for the AI marketing industry Core Insights - The AI marketing industry is experiencing a transformative phase driven by advancements in AI technologies, leading to significant improvements in marketing efficiency and effectiveness [6][11][34] - The market is expected to grow rapidly, with projections indicating that the AI advertising marketing revenue could exceed 100 billion yuan by 2030 [35][39] Summary by Sections 01 New Cognition: Background of AI Marketing Development - AI marketing leverages cutting-edge technologies such as big data, generative AI, and cloud computing to enhance production efficiency and create new consumer interaction experiences [6][11] - The industry is transitioning into a personalized marketing era, characterized by the creation of dedicated marketing models and diverse advertising content generated by AI [11][12] 02 New Revolution: New Blueprint for AI Marketing Industry Model - AI technology is reshaping the marketing landscape by integrating data, content, channels, and operations, leading to a comprehensive transformation across the marketing process [48] - The report highlights the importance of combining general models with specialized models to meet the diverse needs of the marketing sector [26][30] 03 New Practice: Innovative Applications in AI Marketing - Innovative applications such as predictive marketing, AI short drama marketing, and AI experience marketing are emerging, enhancing consumer engagement and brand connection [70][76] - AI-driven marketing strategies are shifting from passive responses to proactive predictions, allowing businesses to anticipate consumer behavior and market trends [72][74] 04 New Paradigm: Analysis of Benchmark Cases - The report features a case study on Minglue Technology, which has developed an AI-driven content marketing tool that enhances content production and operational efficiency [84]