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2024年华为汽车分析报告:从技术供应商到生态使能者的转型之路
Tou Bao Yan Jiu Yuan·2025-03-14 11:43

Investment Rating - The report does not explicitly state an investment rating for the industry or company Core Insights - Huawei has transitioned from a component supplier to a comprehensive solution provider in the smart automotive sector, adhering to a "no car manufacturing" strategy while deeply collaborating with automotive companies, creating a differentiated competitive landscape compared to BYD's vertical integration approach [3] - The report emphasizes Huawei's automotive business development through three parallel models: component supply, HI intelligent driving, and HarmonyOS intelligent driving, with the HI model showing the most growth potential due to its non-threatening nature to automotive companies [3] - The report aims to analyze Huawei's strategic layout and development status in the automotive industry, focusing on its technological innovation, business model transformation, and industrial ecosystem construction under the "no car manufacturing" strategy [3] Summary by Sections Huawei's Automotive Business Development - Huawei's automotive journey began with in-car communication (2013-2015), evolved through collaborations with car manufacturers (2016-2018), and has now reached the stage of providing comprehensive solutions since 2019 [3] Production Capacity and Market Performance - Huawei's smart selection vehicle business has established an annual production capacity of 1.7 million units, achieving rapid growth in the high-end new energy market, with standout models like the Zhijie R7 and Xiangjie S9 [4] - The production layout includes various factories, with the Wanjie M5, M7, and M9 produced at different facilities, totaling capacities of 700,000, 150,000, and 150,000 units respectively [4] Revenue Projections - By 2030, Huawei's automotive business is projected to achieve revenues of 63.51 billion yuan from HarmonyOS intelligent driving and 24.27 billion yuan from smart automotive solutions, with intelligent driving and cockpit technologies being the main growth drivers [5][16] - The HarmonyOS intelligent driving sales are expected to increase from 78,000 units to 1.56 million units, primarily driven by the Wanjie series [5] Business Models - Huawei's smart automotive business operates through five major solutions, providing comprehensive support from components to complete vehicles, leveraging both direct sales and partnerships with automotive companies [7] - The sales network consists of direct brand outlets and strategic partnerships, including self-operated retail points and authorized specialty stores [8] Case Study: Seres - The collaboration between Seres and Huawei has evolved through various stages, leading to a product line expansion from the SF5 to multiple models like the Wanjie M5/M7/M9, achieving peak monthly sales of over 40,000 units [11] - The innovative marketing strategy of the smart selection model has significantly contributed to Seres' success, offering a transparent pricing system and a user-centered purchasing experience [11]