华润啤酒：啤酒升级持续，白酒受益协同-20250319

Investment Rating - The investment rating for the company is "Buy" (maintained) [1]. Core Views - The report highlights that the beer upgrade continues while the white liquor business benefits from synergy. The company has shown resilience in its performance despite a slight decline in revenue and profit [6]. - The company is undergoing a structural upgrade in its beer business, with a focus on high-end products, which is expected to drive profit growth [6]. - The white liquor segment is also expected to contribute positively to profits if economic conditions improve [6]. Financial Data and Profit Forecast - Revenue for 2023 is projected at 38,932 million RMB, with a slight decline to 38,635 million RMB in 2024, followed by a recovery to 39,286 million RMB in 2025 [5][7]. - The net profit attributable to shareholders is expected to decrease from 5,153 million RMB in 2023 to 4,739 million RMB in 2024, before increasing to 5,279 million RMB in 2025 [5][7]. - The company’s price-to-earnings ratio is projected to be 16.6 for 2023, decreasing to 14.0 by 2027, indicating a potential for value appreciation [5]. Business Performance Insights - The beer business generated revenue of 36,486 million RMB in 2024, with a slight decline in sales volume but an increase in average price per ton [6]. - The high-end beer segment (priced above 10 RMB) saw a 9% increase in sales volume, with notable growth in brands like Heineken [6]. - The white liquor business achieved revenue of 2,150 million RMB in 2024, with a 35% increase in sales volume for the flagship product, indicating strong market performance [6].