数字金融系列深度之一：DeepSeek如何加速金融业数字化转型？

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The emergence of DeepSeek will accelerate the digital transformation of financial institutions, providing a more efficient way to demonstrate the phased effects of digital transformation and enabling mass replication [6][8] - DeepSeek's general and reasoning models offer high performance at a cost reduced to less than one-tenth of leading models, making it more accessible for financial institutions [2][11] - The integration of AI capabilities with financial scenarios will shift the competitive focus from technological barriers to the value extraction of financial data [2][11] Summary by Sections 1. Core Pain Points of Digital Transformation in Financial Institutions - Traditional financial institutions face three core contradictions: long-term strategic goals versus short-term performance KPIs, long-term value versus short-term financial pressures, and the growth of mature business versus the small proportion of innovative business [8][19] - Digital transformation requires a unified planning approach to address the scattered demands from business sides and the systematic thinking needed for technical development [16][19] 2. Digital Marketing in Financial Institutions - The traditional marketing model emphasizes product sales, leading to challenges in service standardization and the need for a more agile and data-driven marketing system [26][27] - The report suggests a shift from product sales to user operation, focusing on customer experience and trust [21][22] 3. Application of Large Models in Financial Institutions - Continuous accumulation of high-quality business data and deepening vertical scenario understanding are crucial for leveraging large models to accelerate digital transformation [5][12] - The report emphasizes that AI is not a job replacer but a capability amplifier, allowing financial professionals to focus more on value judgment and distribution [8][19] 4. DeepSeek's Role in Digital Transformation - DeepSeek's introduction is seen as a catalyst for quantifying and accelerating the effects of digital transformation, significantly reducing transformation costs [8][19] - The report outlines eight key conclusions regarding the empowerment of the financial industry by DeepSeek, including the importance of human-machine collaboration and the need for gradual innovation in digital transformation [8][19] 5. Pain Points and Digital Value in Various Financial Sectors - The report provides an in-depth analysis of the pain points and digital value in sectors such as brokerage, insurance, credit, supply chain finance, and other fintech institutions [7][10]