2025年头豹词条报告系列：白芷类保健食品：中医药产业方兴未艾

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The white peony health food industry is experiencing rapid growth, driven by favorable policies for traditional Chinese medicine and increasing demand for health products due to an aging population [1][12][13] - The market size of white peony health foods is expected to grow from 299 million RMB in 2024 to 368 million RMB by 2028, with a compound annual growth rate (CAGR) of 5.37% [31][35] - The industry is characterized by a focus on health promotion rather than disease treatment, with a relatively relaxed regulatory environment [9][11] Industry Definition - White peony health foods are defined as health products primarily made from the dried roots of the white peony plant, which has multiple health benefits recognized in traditional Chinese medicine [2] Industry Classification - The white peony health food industry can be classified based on health functions, including: - Whitening and removing chloasma - Anti-fatigue - Immune regulation - Acne improvement [3] Industry Features - The industry features include: - Products aimed at health promotion rather than treatment - Increasing market demand - Core competitiveness rooted in traditional Chinese medicine culture and favorable policy environment [9][12][13] Development History - The industry has evolved through several phases, starting from the issuance of the "Health Food Management Measures" in 1996 to the current rapid development phase, with significant policy support and market demand driving growth [14][18] Industry Chain Analysis - The industry chain includes: - Upstream: Raw material supply (various types of white peony) - Midstream: Production and sales of health foods - Downstream: Retail and consumer feedback [19][20][22] Market Size and Growth - The market size for white peony health foods grew from 250 million RMB in 2019 to 268 million RMB in 2023, with a CAGR of 1.75% [31] - The market is expected to continue growing due to strong demand and favorable pricing trends for raw materials [32][35] Competitive Landscape - The competitive landscape features several tiers of companies, with leading firms like Dong'e Ejiao and China Resources Sanjiu dominating the market [41][43] - Brand influence and channel development are key competitive factors, with companies that have their own raw material supply chains having a competitive edge [42][45]