CR Sanjiu(000999) 中信建投·2025-03-17 11:51Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% [4][15]. Core Insights - The company has shown robust growth in its CHC (Consumer Health Care) segment, driven by its core cold medicine category, and is expected to continue expanding its product offerings and market presence [1][8]. - The prescription drug segment is gradually recovering, with a focus on enriching the product pipeline and responding to external industry changes [1][10]. - The acquisition of a 28% stake in Tianjin Tianshi is progressing smoothly and is anticipated to positively impact the company's earnings starting in 2025 [11][12]. Financial Performance - In 2024, the company achieved total revenue of 27.617 billion yuan, a year-on-year increase of 11.63%, and a net profit of 3.368 billion yuan, up 18.05% [2][8]. - The CHC business generated revenue of 12.482 billion yuan in 2024, reflecting a growth of 14.13%, while the prescription drug business saw revenue of 6.006 billion yuan, an increase of 15.04% [9][10]. - The company’s gross margin for 2024 was 51.86%, with a slight decrease attributed to changes in business structure and external factors [14]. Future Outlook - For 2025, the company is projected to achieve revenues of 30.429 billion yuan and net profits of 3.868 billion yuan, with expected growth rates of 10.2% and 14.8%, respectively [3][15]. - The CHC segment is expected to maintain steady growth, while the prescription drug segment is anticipated to continue its recovery, supported by strategic product development and market expansion efforts [13][15]. Business Strategy - The company is focusing on enhancing its brand influence and product offerings through a "1+N" brand strategy, which aims to strengthen its market position in the OTC and professional brand segments [13]. - The integration of the acquired Tianjin Tianshi assets is expected to enhance the company's capabilities in the traditional Chinese medicine sector, driving innovation and market competitiveness [12][11].