中国医疗数字化服务平台行业市场规模测算逻辑模型 头豹词条报告系列
Tou Bao Yan Jiu Yuan·2025-03-20 12:00

Investment Rating - The report does not explicitly state an investment rating for the medical digital service platform industry [1]. Core Insights - The medical digital service platform market is projected to grow significantly, with a market size of approximately 423.9 billion in 2023, and expected to reach 1,050.7 billion by 2027, reflecting a compound annual growth rate (CAGR) of around 35.55% from 2023 to 2027 [6][19]. - The online medical user base is anticipated to increase from 4.36 million in 2023 to 9.03 million by 2027, indicating a robust growth trajectory [11][19]. - The average transaction value for online medical services is expected to grow at a CAGR of 2.6%, reaching approximately 9,706 yuan per person by 2027 [15][19]. - The penetration rate of paid online medical users is projected to rise from 11.1% in 2023 to 16.25% by 2027, driven by the increasing user base [17][19]. Summary by Sections Market Size - The medical digital service platform market size is calculated using a model that factors in user growth and average transaction value, with historical data showing a significant increase from 73.8 billion in 2018 to an estimated 423.9 billion in 2023 [6][19]. Online Medical User Scale - The online medical user scale has shown consistent growth, with an increase from 1.43 million in 2018 to an estimated 4.36 million in 2023, and projected to reach 9.03 million by 2027 [11][19]. Average Transaction Value - The average transaction value for online medical services has fluctuated, with a notable drop in 2021 due to the pandemic, but is expected to stabilize and grow to 9,706 yuan per person by 2027 [15][19]. Paid User Penetration Rate - The penetration rate of paid online medical users has been increasing, with a forecasted rise from 11.1% in 2023 to 16.25% by 2027, reflecting a growing acceptance of online medical services [17][19].