中国医疗数字化服务平台行业市场规模测算逻辑模型

Investment Rating - The report does not explicitly state an investment rating for the medical digital service platform industry Core Insights - The medical digital service platform market is projected to grow significantly, with a market size of approximately 423.9 billion in 2023 and an estimated 1,050.7 billion by 2027, reflecting a compound annual growth rate (CAGR) of around 35.55% from 2023 to 2027 [6] - The online medical user base is expected to increase from 4.36 million in 2023 to 9.03 million by 2027, indicating a strong growth trajectory in user adoption [11] - The average transaction value for online medical services is projected to grow at a CAGR of 2.6%, reaching approximately 9,706 yuan per person by 2027 [15] - The penetration rate of paid online medical users is anticipated to rise from 11.1% in 2023 to 16.25% by 2027, driven by the increasing user base and service adoption [19] Summary by Sections Market Size - The medical digital service platform market size is calculated using the formula ABC, where A represents the number of online medical users, B is the average transaction value, and C is the penetration rate of paid users [6] - The market size has shown substantial growth from 73.8 billion in 2018 to an estimated 423.9 billion in 2023, with a peak growth rate of 47.66% in 2020 [6] Online Medical User Scale - The online medical user scale has grown from 1.43 million in 2018 to an estimated 4.36 million in 2023, with projections reaching 9.03 million by 2027 [11] - The average annual growth rate from 2018 to 2022 was approximately 20%, indicating robust growth potential for the coming years [11] Average Transaction Value - The average transaction value for online medical services has fluctuated, with a notable drop in 2021 due to the pandemic, but is expected to stabilize and grow at a rate of 2.6% annually, reaching 9,706 yuan per person by 2027 [15] Paid User Penetration Rate - The penetration rate of paid online medical users has increased from 3.6% in 2018 to an estimated 11.1% in 2023, with projections suggesting it will reach 16.25% by 2027 [19] - This growth is supported by the increasing number of online medical users and the overall expansion of the digital healthcare market [19]