Investment Rating - The report does not explicitly state an investment rating for the smart guitar industry Core Insights - The smart guitar industry is expected to grow significantly, with the global market size projected to reach 32.3 billion yuan by 2030, reflecting a CAGR of 13.9% from 2025 to 2030 [10] - The rise in disposable income among urban residents in China, which reached 51,821 yuan in 2023, is driving increased spending on non-essential items, including cultural and entertainment products [5] - The introduction of innovative features in smart guitars, such as smart teaching and wireless connectivity, is lowering the entry barrier for beginners and attracting a wider audience [11] Summary by Sections Macroeconomic Context - Urban residents' disposable income in China has shown a steady increase from 2019 to 2023, with a nominal growth rate of 5.1% in 2023 [5] - The cumulative retail sales growth rate for cultural and entertainment products has consistently exceeded 8% in 12 out of the last 13 months [5] Global Market Size and Drivers - The global smart guitar market is forecasted to grow from 14.0 billion yuan in 2024 to 32.3 billion yuan by 2030, driven by the expansion of Chinese manufacturers into overseas markets [10][11] - The smart guitar's increasing technological integration is enhancing user experience and making learning more accessible, thus broadening the consumer base [11] Emerging Product Category: Stringless Guitars - The global stringless guitar market was valued at approximately 320 million yuan in 2023, with a projected CAGR of 24% over the next five years [24][25] - The rise of stringless guitars is attributed to their ability to simplify the learning process, making them appealing to busy professionals with limited leisure time [21][24] - The anticipated increase in brand entries and the expansion of overseas markets are expected to drive both sales volume and average pricing for stringless guitars [25][26]
2023年中国智能吉他行业调研简报-2025-04-01
Tou Bao Yan Jiu Yuan·2025-04-01 14:04