2025新中式彩妆趋势洞察

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The "New Chinese Make-up" trend is gaining momentum, significantly influencing national aesthetics and consumer preferences [12][16] - Social media engagement for "New Chinese Make-up" has seen a remarkable increase, with content creation up by 401% and interaction volume up by 25% from 2023 to 2024 [14] - The trend reflects a blend of traditional Chinese aesthetics with modern creativity, emphasizing individual facial features and rejecting standardized beauty norms [20][22] Summary by Sections Part 1: Overview of New Chinese Trends - The "New Chinese" aesthetic is becoming a phenomenon, integrating into various lifestyle aspects, including make-up, clothing, and home decor [15][18] - The discussion around "New Chinese Make-up" focuses on the compatibility of make-up with facial features, highlighting the importance of personal characteristics [19][20] Part 2: Analysis of New Chinese Make-up - The make-up style emphasizes bone structure beauty, accommodating various face shapes, and promoting a unique aesthetic for each individual [33] - Eye and lip make-up are crucial components, with specific techniques tailored for different eye shapes and lip styles to enhance the overall look [38][40] Part 3: Trends in New Chinese Make-up Products - The industry is witnessing a shift towards incorporating traditional Chinese cultural elements into product design, including color schemes, craftsmanship, and packaging [81][86] - Brands are creatively using traditional colors and techniques, such as engraving and embroidery, to enhance product appeal and cultural significance [95][102]