2025中国AI Agent营销市场发展潜力研究报告

Investment Rating - The report does not explicitly state an investment rating for the AI Agent marketing industry Core Insights - The AI Agent marketing sector is transitioning from a technology exploration phase to large-scale application, focusing on cost reduction, efficiency enhancement, and precision marketing through deep integration of data and AI technologies [8][40] - The global digital marketing average ROI is reported at 1:36, with AI-driven advertising investments potentially increasing ROI by up to 80% [7][40] - The market for AI Agents is projected to grow significantly, with estimates reaching approximately 33,009 million by 2028 [16] Summary by Sections 1. Industry Definition and Importance - AI Agent marketing is defined as a modern marketing model that leverages big data, AI, and cloud computing to gain deep insights into market and user behavior, enabling precise and personalized marketing strategies [8][40] 2. AI Agent Marketing Application Scenarios - The report highlights various application scenarios for AI Agents, including content generation, customer profiling, and performance optimization, which significantly enhance marketing efficiency [7][40] 3. Excellent Company Practices - The report discusses successful implementations of AI Agents in various sectors, showcasing how companies utilize AI for automated marketing strategies and decision-making processes [7][40] 4. Trends and Outlook - The report identifies key trends such as the shift from traditional advertising to precision marketing, the increasing importance of multi-modal interactions, and the need for real-time data integration to optimize marketing strategies [7][40]