2025年中国母婴家电行业：安全、健康、便捷，母婴家电行业开启新篇章

Investment Rating - The report indicates a positive investment outlook for the mother and infant appliance industry, projecting a compound annual growth rate (CAGR) of 5.8% from 2023 to 2028, with the market size expected to grow from 459 billion yuan in 2023 to approximately 507.4 billion yuan by 2028 [25][27]. Core Insights - The mother and infant appliance market in China has seen significant growth, with the market size increasing from 36.09 billion yuan in 2019 to 45.9 billion yuan in 2023. This growth is driven by a shift in product offerings from "usable" to "user-friendly" and from "general" to "specialized" products, reflecting strong pricing power in the industry [2][5][27]. - The demand for mother and infant appliances is bolstered by approximately 8 to 9 million women giving birth each year in China, alongside a growing emphasis on refined parenting concepts [2][27]. - The integration of online and offline sales channels is a key trend in the mother and infant market, with online platforms enhancing operational efficiency through data analysis and offline stores focusing on professional development [3][19]. Summary by Sections Market Overview - The mother and infant appliance market in China is projected to grow at a CAGR of 5.8%, with significant market size growth from 36.09 billion yuan in 2019 to 45.9 billion yuan in 2023 [25][27]. - The market is characterized by a transition towards specialized and user-friendly products, driven by technological advancements and changing consumer preferences [2][5]. Industry Drivers - The demand for mother and infant appliances is influenced by government policies encouraging childbirth, rising living standards, and evolving parenting philosophies [28][30]. - The gifting economy also plays a role, with practical gifts being increasingly popular during holidays and special occasions [33]. Market Segmentation - Key product categories include integrated smart feeding devices, which combine various feeding functions and are well-received in the market [36][40]. - The introduction of the "mother and infant grade" concept has led to innovations in product intelligence and personalization, enhancing market appeal [40]. Development Trends - The industry is moving towards greater smart technology integration, with products like smart bottles and automated baby strollers gaining popularity among parents [42][44]. - Brands are innovating to meet diverse consumer needs across different scenarios and age stages, focusing on health, convenience, and personalization [44]. Competitive Landscape - The market features intense competition among numerous brands, with leading players in specific categories such as breast pumps and baby food processors [45][47]. - In 2023, the sales of breast pumps and baby food processors on major platforms like Tmall and Taobao reached 3.79 billion yuan, with significant market shares held by brands like Medela and Little Bear [47][48].