Workflow
小红书新手商家如何从0- 1完成出单
Xiao Hong Shu·2025-04-16 06:26

Group 1: Report Industry Investment Rating - No relevant content found Group 2: Core Viewpoints of the Report - The report provides a comprehensive guide for novice Xiaohongshu merchants to achieve order fulfillment from scratch, covering aspects such as publishing product notes, obtaining push - flow for commercial notes, and finding ways to generate orders [6][91] Group 3: Summary According to the Table of Contents PART 01: How to Publish Product Notes for Novice Merchants - Definition of Product Notes: Product notes are a form of content on Xiaohongshu that can generate profits, are widely used, sustainable, and can run in parallel [13][15] - Basic Elements of Product Notes: Include cover, title, body text, topic tags, pictures/videos; should be both beautiful and practical, related to a healthy and low - cost lifestyle, have traceable links, competitive prices, and perfect after - sales services [21] - High - performance Indicators and Methods: High cover click - through rate can be achieved through templates like buyer's show, ultra - low price, and grass - planting machine; high interaction data can be obtained by using templates such as question - ending, comment - topping, timely - reply, and fan - sharing; high product click - through rate requires 4 - 6 pictures for graphic notes and appropriate video durations; high product conversion rate is affected by product information, user reviews, price advantage, and industry advantage [36][37][47] - Avoiding Violations in Product Notes: Avoid issues such as non - compliance between notes and products, non - original content, false promotion, inappropriate content style, improper diversion, and lottery note violations [50] - Learning from High - quality Product Notes: Check product note lists through APP or PC operations, follow official accounts like "E - commerce Learning Potato", "Merchant Potato", etc., and find benchmark accounts by searching for core keywords in the industry, screening by fan quantity and portrait, and analyzing them in four steps [53][67][74] PART 02: How to Get Push - flow for Commercial Notes for Novice Merchants - Audit Logic: Xiaohongshu uses machine and manual audits. Machine audits check for violations and perform tag matching; if the machine is unsure, it goes to manual audit. Notes need to be included by Xiaohongshu to be searchable [84][85] - Push - flow Logic: Three dimensions determine note push - flow: reading/play volume (related to cover and title, click - through rate >= 10%), note likes, bookmarks, and comments (related to body text and existing interactions, interaction rate > 3%), and product conversion (related to body text, account, and product conversion on the homepage) [88] PART 03: How to Achieve Order Fulfillment from 0 - 1 - Finding Hot Products: Xiaohongshu has more non - standard products with relatively high average customer prices (over 400 yuan). Hot products on Xiaohongshu can be found through the "Business Opportunity Center" on the Qianfan PC or Xiaohongshu APP. For e - commerce hot products, methods include selecting products based on selling points, high - cost performance, data screening, and real - time tracking [100][106][117] - Finding Topics: Topics can be found through the search box on the homepage (category words - related words), Xiaohongshu Qianfan (community hot searches, note lists), and daily accumulation [143][145] - Universal Formula for Hot Product Notes: A 7 - step formula includes note cover (3:4 vertical format, clear picture, real - life scene), note title (using user - related expressions),配图/video (showing products multi - dimensionally), note content (using user language), comment - area maintenance (active interaction), window/shop information exposure, and adding relevant topics [161][162]