个护家清行业线上市场洞察

Investment Rating - The report does not explicitly state an investment rating for the personal care and household cleaning industry Core Insights - The personal care and household cleaning industry in China shows stable market growth, with a significant shift towards online sales channels, which increased by 3.8% to 47.7% from 2022 to 2023, indicating a change in consumer shopping habits [13][19][20] - The product categories within the industry are diversifying, with paper products and wet wipes leading the market, accounting for nearly 40% of sales, reflecting their essential and high-frequency usage characteristics [21][26] - The report highlights a growing consumer awareness of health and hygiene, leading to increased demand for products like body care and aromatherapy, which are seen as high-growth opportunities [26][29] Market Overview - The overall retail sales of daily consumer goods in China remain stable despite fluctuations, indicating a solid market foundation [13] - The online channel's share of the daily chemical products market has risen significantly, reflecting a shift in consumer purchasing behavior [13][20] Consumer Insights Paper Products/Wet Wipes - The paper products segment is experiencing growth, with innovations in product types such as hanging paper towels and specialized absorbent papers showing strong sales [40][49] - Consumers prioritize quality and cost-effectiveness in paper products, with a notable preference for bulk packaging to enhance value [46][49] Sanitary Products - The women's sanitary products market is on a stable upward trajectory, with a projected compound annual growth rate of 6.5% from 2020 to 2027 [60] - Traditional sanitary pads dominate the market, but there is potential for growth in niche categories like panty liners and menstrual cups [63][78] Clothing and Footwear Care - The clothing and footwear cleaning market is stable, with conventional laundry detergents showing strong performance and growth potential [90][109] - Consumers are increasingly looking for innovative and efficient cleaning solutions, with a focus on product effectiveness and sensory experiences [94][98] Body Care - The body care market is growing, with shower gels leading in sales, while bath salts are identified as a potential growth area [122] - Consumers are placing greater emphasis on the sensory experience of body care products, including texture and fragrance [125][129] Category Breakdown - The report categorizes the personal care and household cleaning industry into several segments, including paper products, sanitary products, clothing care, and body care, each with distinct consumer preferences and growth trajectories [11][12][34][58][84]