2025年AIGC应用实践报告

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - AIGC applications in the To B market are becoming clearer, with consumer goods companies being the primary buyers of AIGC products and services, particularly in sectors like food and beverage, beauty, and automotive [10][11] - Mid to large-sized enterprises are the main purchasers of AIGC services, while small enterprises tend to use AIGC tools for individual efficiency rather than large-scale applications [10] - AIGC projects are primarily driven by business departments rather than IT departments, indicating a strong connection to actual business needs [11] - The text, image, and audio modalities of AIGC are relatively mature, while video and code modalities are still developing [12] Market Insights - AIGC is expected to transition from being an "auxiliary tool" to a "hit content creator" within 2-3 years, requiring breakthroughs in understanding consumer emotions, creativity, and market trends [17][18] - AIGC is revolutionizing consumer research by providing faster and more cost-effective insights compared to traditional methods, which are often slow and outdated [19][20][21] - A comprehensive solution combining AIGC with social media resources and effect monitoring is more attractive to enterprises than standalone content generation [22][24] AIGC Marketing Market - The AIGC marketing market faces challenges such as content homogenization, marketing perception, and compliance risks [28][32] - To address homogenization, AIGC tools must enhance their uniqueness and creativity to stand out in a crowded market [28][29] - Ensuring compliance is crucial, especially when targeting younger audiences, necessitating strict content review mechanisms [32] Case Studies - The collaboration between Fire Mountain Engine and the high-end infant formula brand, Meisujia, illustrates how AIGC can enhance interactive marketing and deepen emotional connections with consumers [33][34] - The use of the Magic Cube Pro platform by a leading food and beverage company demonstrates how digital tools can optimize consumer insights and improve marketing effectiveness [45][55] - Robopoet's partnership with Agora showcases how AI hardware can overcome technical challenges in voice interaction, enhancing user experience in AI companion products [62][63]