加拿大最具价值和最强大品牌100强的2025年度报告（英）2025

Investment Rating - The report indicates a general decline in brand value across the top Canadian brands, with a total brand value of CAD342.1 billion in 2025, reflecting a 3.7% year-on-year decrease [20][21]. Core Insights - TD Bank Group remains the most valuable Canadian brand for the third consecutive year, valued at CAD23.4 billion, despite a 10% decline attributed to lower long-term revenue forecasts [25][33]. - Crown Royal is identified as the fastest-growing brand, with a remarkable 78% increase in value to CAD3.2 billion, and it also holds the highest Brand Strength Index score in Canada at 90.7 out of 100 [40][41]. - The banking sector leads in brand value, contributing one-third of the total brand value in the ranking, with notable performances from Circle K, CIBC, and Manulife, all recording double-digit growth [3][22]. Summary by Sections Valuation Analysis - The top 10 most valuable Canadian brands include TD, RBC, Circle K, Brookfield, Canada Life, Scotiabank, BMO, TELUS, CIBC, and Manulife, with varying changes in brand value [32][33]. - RBC ranks second with a stable brand value of CAD22.4 billion, supported by its acquisition of HSBC Bank Canada [26]. - Circle K's brand value increased by 11% to CAD17.2 billion, while Canada Life saw an 8% increase to CAD17.1 billion [28][29]. Brand Strength Analysis - Crown Royal's Brand Strength Index score increased by 23 points from the previous year, achieving a score of 90.7, indicating strong consumer perception [41][48]. - Dollarama follows as the second strongest brand with a BSI score of 86.6, driven by high familiarity among consumers [49]. - A&W and Canadian National Railway also rank highly in brand strength, with scores of 84.5 and 83.4, respectively [51]. Brand Guardianship Index - The Brand Guardianship Index evaluates the effectiveness of CEOs in managing brand value, with notable leaders including Calvin McDonald of Lululemon and Paul A Mahon of Great-West Lifeco [57][59]. Sustainability Analysis - Canadian brands are increasingly investing in sustainability initiatives, with Toromont leading in environmental sustainability perceptions [67][68]. - WSP Global ranks highest on social sustainability, while Jazz leads in governance perceptions [68][69].