Investment Rating - The report assigns a "Buy" rating to the company, indicating a potential upside of 15% to 35% from the current price [6][11]. Core Insights - The company reported a revenue of RMB 16.75 billion for Q1 2025, a year-on-year decline of 11%, and a net profit of RMB 1.94 billion, down 16% year-on-year, which was below expectations [7]. - The report highlights a marginal improvement in duty-free sales, particularly in Hainan, with a notable recovery in average transaction value [9]. - The company is expected to optimize its product categories, membership services, and supply chain management, leading to projected net profits of RMB 5.26 billion, RMB 5.96 billion, and RMB 6.70 billion for 2025, 2026, and 2027 respectively [9]. Company Overview - The company operates in the retail trade industry and has a current H-share price of HKD 51.85, with a market capitalization of RMB 90.20 billion [2]. - The major shareholder is China Tourism Group, holding 50.3% of the shares [2]. - The company's earnings per share (EPS) for 2025 is projected to be RMB 2.54, with a price-to-earnings (P/E) ratio of 19 times [9]. Financial Performance - The company’s net profit for 2022 was RMB 5.03 billion, with projections of RMB 6.71 billion for 2023 and RMB 4.27 billion for 2024, reflecting fluctuations in profitability [8]. - The revenue forecast for 2025 is RMB 62.93 billion, with a year-on-year growth expectation of 23.3% [15]. - The report indicates a stable cost structure, with a gross margin of 33% and a decrease in financial expenses [9].
中国中免：25Q1降幅收窄，关注市内店落地-20250507