2025年中国GEO行业研究：生成即流量，GEO智启全域增长

Investment Rating - The report indicates a strong growth potential for the GEO industry, with a projected compound annual growth rate (CAGR) of 189.8% from 2024 to 2028, reaching a market size of 365 billion by 2028 [35][39]. Core Insights - The GEO industry is rapidly evolving due to breakthroughs in AI technology, which are reshaping information retrieval and user decision-making processes. Traditional SEO is declining, while GEO is emerging as a key method for meeting the demand for efficient, precise, and trustworthy information [3][11]. - GEO is defined as Generative Search Engine Optimization, which utilizes generative AI to create content that closely matches user intent, enhancing search engine rankings and user experience [19][21]. - The market for GEO has grown significantly since its inception in 2019, expanding from 7.2 billion to an expected 16.7 billion in 2024, marking a critical turning point for explosive growth [35][39]. Summary by Sections GEO Era Background - GEO is characterized by its ability to optimize existing content to better align with user search intent, thereby improving search engine rankings [19][21]. - The market size for GEO is projected to grow exponentially, with a CAGR of 189.8% from 2024 to 2028, contrasting sharply with the declining traditional SEO market [35][39]. - The GEO market is driven by advancements in large language models (LLMs) and their integration into search applications, significantly enhancing information retrieval efficiency [40][41]. GEO Era Development Analysis - The standards for high-quality content in the GEO era are being redefined, focusing on innovative thinking, structured reproducibility, and fresh data that holds high citation value in AI models [52][54]. - GEO is expected to lead a market value transformation exceeding 3 trillion in the next five years, becoming a critical strategic lever for brands seeking sustainable growth [41]. - The future of GEO is marked by three key trends: building authoritative credibility, personalized dynamic adaptation, and multi-modal compatibility [56][59].