2025年中国GEO行业研究生成即流量，GEO智启全域增长

Investment Rating - The report indicates a strong growth potential for the GEO industry, with a projected compound annual growth rate (CAGR) of 189.8% from 2024 to 2028, reaching a market size of 365 billion by 2028 [33][37]. Core Insights - The GEO industry is rapidly replacing traditional SEO due to the rise of AI search technologies, which enhance user experience by providing direct answers rather than requiring users to navigate through multiple links [11][41]. - GEO is characterized by its ability to generate high-quality content that aligns closely with user intent, leveraging AI to improve relevance and personalization [21][22]. - The market for GEO has grown significantly from 7.2 billion in 2019 to an estimated 16.7 billion in 2024, marking 2024 as a pivotal year for explosive growth [33][37]. Summary by Sections GEO Era Background - GEO (Generative Search Engine Optimization) enhances content to better match user search intent, improving search engine rankings through AI technology [19][21]. - The market for GEO is expected to expand rapidly, driven by the increasing user base of AI search engines, which grew from 310 million in January 2024 to 1.98 billion by February 2025, a growth rate of 538.7% [41][42]. GEO Era Development Analysis - The definition of high-quality content in the GEO era is evolving to emphasize innovative thinking, structured reproducibility, and fresh data [50][52]. - GEO service providers are focusing on building competitive barriers through authority, real-time adaptation, and multi-modal content compatibility [54][56]. Market Potential and Participants - The GEO market is still in its early stages, with major players including traditional search engines, cloud service providers, and specialized SEO agencies competing for market share [45][47]. - The report highlights that GEO will reshape over 300 billion in market value in the next five years, becoming a critical strategic point for brands seeking sustainable growth [39].