近况更新持续获取市场份额，收购狼爪充实户外矩阵体育

Investment Rating - The report maintains an "OUTPERFORM" rating for Anta Sports, with a target price of HK$102.80, representing a potential upside of 9.4% from the current price of HK$94.05 [2][8]. Core Insights - Anta Sports continues to gain market share through product upgrades and channel innovations, with brand sell-through exceeding RMB 40 billion in FY24, achieving high single-digit growth [3][13]. - The acquisition of Jack Wolfskin is expected to enhance Anta's outdoor brand matrix, further solidifying its position in the high-end outdoor market [5][15]. - The FILA brand is experiencing growth due to a new CEO and an expanded product range, with sales expected to maintain mid-single-digit growth in 2025 and accelerate in subsequent years [4][16]. Summary by Sections Anta Brand Performance - Anta's brand revenue exceeded RMB 40 billion in 2024, driven by successful product upgrades and channel innovations, with a focus on high-end and mass-market positioning [3][13]. - The introduction of new product lines, such as the Anta Junior Series and various running shoe models, has contributed to significant sales growth [3][13]. FILA Brand Developments - FILA's revenue surpassed RMB 30 billion in 2024, with a strong online presence accounting for approximately 40% of sales [4][14]. - The brand's management transition is expected to support sustainable growth, with a focus on product positioning and brand development [4][14]. Other Brands and Acquisitions - Other brands under Anta, including DESCENTE and Kolon, reported significant revenue growth, with DESCENTE establishing a strong position in the high-end golf market [5][15]. - The planned acquisition of Jack Wolfskin for USD 290 million is anticipated to enhance Anta's outdoor product offerings and market presence [7][15]. Financial Projections - Revenue forecasts for Anta Sports are projected at RMB 78.97 billion for 2025, with a low double-digit growth rate expected through 2027 [8][16]. - Net profit estimates for the same period are RMB 13.39 billion in 2025, with a year-on-year growth of -14.1% due to one-off impacts in 2024 [8][16].