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YouGov行为:2024年全球影视报告
2025-05-10 05:10

Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - The report analyzes the global demand trends for films and television shows based on online influence and streaming audience numbers for 2024 [3][4]. - It highlights the popularity of SVOD platforms and their impact on on-demand video consumption [6][50]. - The report identifies key trends in audience behavior and preferences across various demographics [59][60]. Summary by Sections Global and US Demand Trends - The report outlines the top films and TV shows generating the most online demand globally and in the US for 2024 [9][20]. - It emphasizes the dominance of SVOD platforms in driving audience engagement and viewership [22][73]. SVOD Platform Popularity - Paramount+ and Peacock are noted as the only platforms to see an increase in their Global Appetite Score compared to the previous year, with increases of +1.26 and +2.61 respectively [51]. - Max experienced the largest decline in its Global Appetite Score, dropping by 4.51 [51]. Audience Insights - The report provides demographic insights indicating that female audiences are less likely to engage with streaming video brands despite making up 54.6% of the subscriber base [59]. - The 30-44 age group is identified as the most likely to engage with streaming video content [59]. Popular Titles and Trends - The top 20 most popular films and TV shows globally include "Game of Thrones," "Titanic," and "Oppenheimer," with "Game of Thrones" leading with a score of 98.35 [24][22]. - The report notes that live sports events significantly boost audience engagement and subscription growth for streaming platforms [62][64]. New Releases - "Shōgun" is highlighted as the most popular new series in 2024, with a score of 95.13 [31]. - The report lists the top new films and TV shows in the US, with "Hazbin Hotel" being the most popular new series [42][45]. Online Search Trends - The report details the most searched films and TV shows in the US, with "SpongeBob SquarePants" and "Deadpool & Wolverine" leading the search volume [46][48]. - It notes that sports events and award shows achieved peak online interest levels in 2024 [39][62].