2025年她旅游：新时代女性消费需求和行为特征研究

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The tourism industry in China is entering a new development stage, focusing on high-quality growth to meet the increasing demand for a better life from the public [5][6] - Women's tourism consumption is becoming a significant force, with women controlling approximately 70% of social purchasing power and influencing market trends [8][48] - The "She Tourism" trend reflects the growing impact of female consumers in the tourism sector, characterized by diverse and personalized travel needs [9][10] Summary by Sections Research Introduction - The report highlights the transformation of societal needs in China, emphasizing the shift from material to quality life demands, with tourism playing a crucial role in modern lifestyles [5][6] Women's Tourism Consumption Theory - The report categorizes women's tourism behavior, consumption characteristics, and experiences, indicating a need for tailored tourism products and services [27] In-depth Analysis of Women's Tourism Consumption Demand and Behavior Characteristics - The report identifies that women's travel motivations are diverse, including relaxation, self-enjoyment, and family bonding, with significant differences across age groups [30][34] - Women's travel decisions are influenced by their roles as primary decision-makers in family tourism, often leading to a higher engagement in planning and purchasing [41][44] Strategies for Optimizing and Upgrading Women's Tourism Consumption - The report suggests that tourism businesses should adapt to the evolving needs of female consumers by enhancing service quality and developing targeted products [17][19] - It emphasizes the importance of understanding women's unique travel preferences and behaviors to stimulate consumption and promote economic growth [18][19]