2025年中国乘用车座椅行业研究报告：千亿市场空间，国产替代正当时

Investment Rating - The report indicates a positive investment outlook for the passenger car seat industry, highlighting significant growth potential driven by domestic replacement and technological advancements in smart seating solutions [1]. Core Insights - The passenger car seat industry is undergoing a transformation from traditional functional components to intelligent experience centers, particularly in the 250,000 to 300,000 RMB pure electric SUV segment, where seat assembly value accounts for nearly 3% [3][19]. - The market is expected to grow from 147 billion RMB in 2024 to 153.1 billion RMB in 2025, with a projected market size of 169.8 billion RMB by 2030, driven by the demand for high-end and intelligent seating solutions [5][50]. - The industry is characterized by a clear division of labor within the supply chain, with skeleton and functional components accounting for 40% of total costs, indicating their critical role in determining seat performance [4][26]. Summary by Sections Market Dynamics - The Chinese passenger car market has seen steady growth from 21.3 million units in 2021 to an estimated 27.07 million units in 2024, although the growth rate is slowing down [8]. - Exports of passenger cars have surged from 1.37 million units in 2021 to 4.85 million units in 2024, reflecting a growth of approximately 3.5 times, despite a decline in growth rate from 120.2% in 2021 to 25.3% in 2024 [8]. Technological Advancements - The integration of smart technologies into car seats is becoming a trend, with features like heating, ventilation, and massage functions expected to see increased penetration rates by 2025 [19]. - The shift towards lightweight materials, such as magnesium alloys, is crucial for meeting fuel efficiency targets and enhancing the performance of electric vehicles [28]. Competitive Landscape - The report highlights that while international giants like Magna International lead in revenue, they face challenges such as slowing growth and declining profitability, whereas Chinese companies like Huayu Automotive and Shanghai Yanfeng are showing stronger resilience and profitability [55]. - The domestic market is witnessing a rapid replacement process, with local manufacturers gaining market share and improving operational efficiency [55]. Consumer Trends - The market is experiencing a clear stratification in seat configurations, with lower-end models primarily featuring basic configurations, while mid-range and high-end models are increasingly equipped with advanced features [5][44]. - The material composition of seats is evolving, with a significant increase in the use of genuine leather in high-end models, reflecting consumer preferences for quality and comfort [46].