中国中老年营养健康食品专题报告：食养银龄，洞察中老年营养健康消费图景

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese nutrition and health food market is experiencing stable growth, with a compound annual growth rate (CAGR) of 5.7% from 2019 to 2024, and an expected acceleration to 6.6% from 2024 to 2029. Nutritional functional foods are projected to grow at a CAGR of 8.5%, indicating a rising consumer acceptance of daily nutritional supplements and functional foods [13][14][15] - The market is driven by multiple factors including an aging population, rising income levels, the proliferation of e-commerce channels, government policy support, and increasing health awareness among consumers [15][16] Summary by Sections Industry Overview - The Chinese nutrition and health food sector is categorized into nutritional functional foods and health foods, focusing on safety and functionality to meet the daily nutritional needs of specific populations, particularly the elderly [7][9] Market Dynamics - The market is characterized by a high concentration of suppliers in the upstream segment, supported by strong R&D capabilities in the midstream, and a diverse sales model in the downstream, integrating online and offline channels [11][12] Consumer Trends - The dietary structure of the elderly population in China is significantly imbalanced, with regional disparities exacerbating nutritional deficiencies and increasing chronic disease risks, making dietary optimization a core national health strategy [9][10] Market Size and Growth - The market for nutritional health foods in China is projected to reach CNY 5,223 billion by 2024, with nutritional functional foods accounting for CNY 2,891 billion and health foods for CNY 2,331 billion [14] Product Segmentation - The nutritional functional food industry is diversifying into six key segments: weight management, sports nutrition, beauty nutrition, gut health, healthy snacks, and basic nutrition, catering to the varied health needs of consumers [20][21][29][30] Future Trends - The market is expected to see a shift towards personalized nutrition and precision health products, driven by advancements in technology and consumer demand for tailored health solutions [33][34]